Screendaily.com summed up the Tom Yum Goong success :
Sahamongkolfilm International’s martial arts flick Tom Yum Goong has smashed box office records in both Thailand and Hong Kong on its opening weekend. The US$8m picture, a follow up to Ong Bak that reunites director Prachya Pinkaew and action star Tony Jaa, has grossed a massive $2.4m (THB98m) after four days of release on a record 243 screens in Bangkok alone, according to Sahamongkofilm.
It also took the second highest opening ever on $0.48m, just beating 2001’s Thai historical epic The Legend of Suriyothai which scored $0.47m on its first day. It went on to score higher on its second day with $0.77m, breaking all records for a single day release.
The picture is set to be this year’s highest grossing film. The top earner so far is Thai slapstick comedy Luang Pee Teng with $3.44m, which is also the fourth highest grossing local film in Thai history.
In Hong Kong, Tom Yum Goong, released through Edko Films, opened at the top of the box office chart with US$152,656, making it the best opening for a Thai film in the territory. The previous record was held by Iron Ladies’ $122,279. Tom Yum Goong grossed $660,599 on 42 screens over the opening weekend, slightly ahead of Charlie and the Chocolate Factory which collected $625,603.
Tom Yum Goong, which garnered $15m in presales, will roll out in Korea through Showbox and Mediaplex on 18 August and in Taiwan through New Action and 20th Century Fox on 19 August. Earlier this month, the Weinstein Company announced it had picked up US and multiple territory rights to the film.
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http://www.tonyjaa.org/